Allora on Procida
Motion & Stills
A location campaign for Allora, shot on Procida among the lemons that make it.
Back to the island where the lemons grow. Allora shot at home on Procida, from the grove to the harbour at blue hour.
(Concept)
Allora’s aperitivo starts with Procida lemons, so this time we skipped the studio and went to the source. The brief was simple: catch the island as it is, and let the brand settle naturally into it.
(Production)
We shot from the grove to the marina: lemons in a net bag over the sea, a spritz on a mosaic table, pastel houses fading into blue hour. Blurred scooters and passing locals keep every frame feeling found, not staged.
(Results)
Format
Motion & Stills
Deliverables
Lifestyle Stills Hero Stills Product Video
