FCA InvestSmart
Motion
Three social films for the FCA’s InvestSmart campaign, produced under M&C Saatchi.
Three influencers, three feeds, one message. Social ads for FCA’s InvestSmart, made in the language of the platforms the hype lives on.
(Concept)
InvestSmart is the FCA’s answer to hype driven investing, a site built to help people check before they commit. Working under M&C Saatchi, we gave that message three familiar voices: a gym coach, a lifestyle creator and a gamer, each showing how they use the site to stay safe online.
(Production)
Each film was shot in its creator’s own world: an RGB lit desk setup, a neon gym floor, a bright living room vanity. Native platform touches, from title cards and emoji to Hype Type Revealer score reveals, keep them sitting naturally in the feed.
(Results)
Format
Motion
Deliverables
Social Media Ads
