Ghost Fragrance
Stills
Campaign and product stills for Ghost Fragrances: set design, studio shoot and retouch.
Ghost bottles its fragrances in little moons, so we gave them a sky. A stills series that follows the range from bright blue skies to violet dusk.
(Concept)
Everything at Ghost comes back to the moon, from the crescent bottles to the soft glow of the branding. We leaned into it, floating the range through summer skies and fresh florals by day, then letting the light fall towards twilight.
(Production)
Sets moved from plinths and cut flowers against open blue to flat lays shot through rain specked glass. We finished in warmer light, with the moons doubled in their own reflections, plus clean packshots for retail.
(Results)
Format
Stills
Deliverables
Hero Stills Packshots
